Some begin quietly. In the corners of Pune’s Kothrud. In the dusty air of Market Yard. In the steady hands of someone who believed quality doesn’t need to shout, it just needs to stay.New Aaiji Traders, the parent legacy, didn’t need introductions. For over 20 years, they let their products speak, 2600+ items, handpicked origins, loyal relati… Read More

Nothing can beat the pleasure of indulging in soft, juicy, and mouth-melting Gulab Jamuns after a hearty meal. This traditional Indian sweet has been a part of our celebrations and festivals for generations, symbolizing joy, hospitality, and the essence of sweetness in life. With the Gulab Jamun Mix, you can now recreate the authentic taste of home… Read More

In today’s fast-paced world, where convenience often takes precedence over tradition, the value of time-honored practices that prioritize health and authenticity is becoming increasingly important. Purely Desi A2 Desi Cow Ghee is a perfect example of such a practice. Crafted with care using the traditional Vedic bilona method, this ghee brings to… Read More

In the fast-paced world of today, where time is often limited, the desire for authentic and flavorful meals remains unchanged. Daishik Instant Chutneys have emerged as a solution to this dilemma, offering a quick and convenient way to enjoy traditional Indian flavors without compromising on taste or quality.The Essence of DaishikDaishik, a brand ro… Read More

Agriculture in India has always been more than an industry; it is a way of life and the foundation of the nation’s economy. Millions of farmers across the country dedicate their efforts to feeding the population, yet many continue to face challenges that limit their growth and success. Rising costs of inputs, unpredictable weather, lack of reliab… Read More